捆绑、兼容性与计划性淘汰

TYING, COMPATIBILITY AND PLANNED OBSOLESCENCE*

Journal of Industrial Economics · 2010
被引 14
人大 A-ABS 3

中文导读

研究了竞争环境下垄断厂商的升级决策,发现当系统附加组件由竞争市场提供时,垄断者会选择捆绑仅向后兼容的新系统,即使承诺不推出新系统是可行的且对社会最优,捆绑有助于实施价格挤压。

Abstract

According to the hypothesis of planned obsolescence, a durable goods monopolist without commitment power has an excessive incentive to introduce new products that make old units obsolete, and this reduces its overall profitability. In this paper, I reconsider the above hypothesis by examining the role of competition in a monopolist's upgrade decision. I find that, when a system add‐on is competitively supplied, a monopolist chooses to tie the add‐on to a new system that is only backward compatible, even if a commitment of not introducing the new system is available and socially optimal. Tying facilitates a price squeeze.

捆绑销售兼容性计划报废价格挤压