On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments
通过假设与非假设选择实验的对比,发现诚实启动任务能使假设实验中的边际支付意愿与非假设实验无显著差异,有效减轻假设偏差。
Abstract We test whether the use of an honesty priming task can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between‐sample design, we conducted hypothetical and non‐hypothetical choice experiments with seven treatments. Our results suggest that marginal willingness to pay estimates from hypothetical CE with an honesty priming task are not significantly different from marginal valuations from non‐hypothetical CE. Values from both of these treatments are lower than those from three other hypothetical treatments, while values from the three non‐hypothetical treatments are not significantly different from each other.