Effects of youth, price, and audience size on alcohol advertising in magazines
研究了35家主要杂志中青年读者比例、广告价格和受众规模对酒精广告数量的影响，发现价格和受众规模有显著作用，但未发现酒精广告针对青少年读者的证据。
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers.