Beyond Affective Valence: Untangling Valence and Activation Influences on Opportunity Identification
研究情感效价和情感激活如何共同影响创业者的机会识别过程，强调两者对主动搜索努力和知识整合的不同作用，对创业者和管理者理解情感机制有参考价值。
Research surrounding how entrepreneurs identify opportunities focuses on the impact of affective valence on entrepreneurs’ cognitive processes. Extending this body of research, we theorize how affective valence and affective activation work together to impact opportunity identification. We emphasize that to understand affective influences, both valence and activation should be included because they each influence active search effort and knowledge integration. We discuss the theoretical and practical implications of our study and suggest that future research should include more dynamic relationships among affect and entrepreneurial outcomes.