Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior
提出一个经济框架来测量搜寻行为的成本与收益，帮助解释消费者为何从事不同类型的信息活动，并发展可操作的经济激励指标以生成可检验的假设。
While it provides excellent descriptions of behavior, existing consumer research on information seeking and processing largely fails to explain why consumers engage in various types of activities. This paper presents an economic framework for measuring costs/benefits of search behavior which can help to resolve these questions. This work shows how such a framework can lead to testable hypotheses about information seeking, and discusses how operational measures of economic incentives to search can be developed and employed.