The Socio–Cognitive Dynamics of Entrepreneurial Ideation
通过访谈32位科技创业者，构建了关于创业者如何利用社会行为、技巧和认知过程来生成、验证和完善新产品创意的扎根理论，发现与可信伙伴的共享认知能最大化构思生产力。
How do entrepreneurs obtain the creative ideas they need to develop innovative new products? We interviewed 32 technology entrepreneurs to generate a grounded theory as to how technology entrepreneurs use social behaviors, techniques, and cognitive processes to generate, validate, and refine ideas for new products, processes, or services. The results reveal a complex, cyclical, and recursive multilevel social process emphasizing active and social experimentation. Greatest ideational productivity occurs when “trusted partners” exchange and refine ideas through a form of shared cognition. The findings will be useful to researchers and practitioners interested in entrepreneurship, social creativity, and management team dynamics.