Effects of Label Information on Consumer Willingness‐to‐Pay for Food Attributes
通过选择实验调查增加牛肉牛排属性数量对消费者支付意愿的影响，发现属性数量从三个增加到四个时支付意愿下降，从四个增加到五个时上升，变化取决于属性间关系。
Abstract Choice experiments (CEs) are often used to elicit consumer willingness‐to‐pay (WTP) for food attributes. A concern about these approaches is that food attributes provided to respondents are assumed independent of attributes not provided. We use surveys containing a series of CEs to investigate effects of adding beef steak attributes. WTP for important attributes in the CEs decrease when the number of attributes increases from three to four, while WTP increases when the number of attributes increases from four to five. Changes in WTP for attributes depend on their relationships with newly added attributes and the number of attributes presented.