Comparative Entrepreneurial Cognitions and Lagging Russian New Venture Formation: A Tale of Two Countries*
研究了俄罗斯和美国创业者与非创业者在认知上的异同，发现专家与新手在安排、意愿和能力脚本上存在差异，尤其在俄罗斯，这有助于解释俄罗斯创业活动低于预期的原因。
Changes in Russian government and economic systems over the last 15 years led to expectations of increased entrepreneurial activity. Yet potential entrepreneurs are deciding to venture at a much lower rate than anticipated. New venture creation in Russia is occurring at a rate that is considerably lower than that of the United States and Western Europe. This research examines cognitive similarities and differences among Russian and U.S. entrepreneurs and nonentrepreneurs to find a possible explanation. Multivariate analysis of variance and multiple discriminant analysis results found similarities between U.S. and Russian experts and U.S. and Russian novices with respect to arrangements, willingness, and ability scripts, but differences in these scripts were found between experts and novices, particularly in Russia. Implications for entrepreneurship cognition research and public policy are discussed.