Collaborative New Product Development Environments: Implications for Supply Chain Management
基于制造业管理者的调研，发现许多企业未采用集成式新产品开发，并指出高级管理者可通过营造协作环境提升客户满意度，供应链管理者应推动制造、供应商和客户的参与。
SUMMARY Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of customer satisfaction by shaping organizational settings conducive to collaborative NPD. Supply chain managers can promote integrated NPD by championing the inclusion of manufacturing, suppliers and customers.