Rivalry Between Multinational Enterprises: An Event History Approach
研究跨国公司在东道国市场的竞争行为,基于意识-动机-能力视角分析资源因素和市场因素如何影响企业对竞争对手攻击的响应速度,为跨国公司竞争研究提供新概念和实证方法。
Our study investigates rivalry between multinational enterprises (MNEs) in host country markets. Drawing on the awareness-motivation-capability perspective, we show how the speed of an MNE's response to a rival's attack is influenced by resource-related factors, including distance, government constraints, and subsidiary control, and by market-related factors, including initiating country importance, location of the response in the initiating country, and multimarket contact. We provide a new conceptualization and empirical approach for studying rivalry between MNEs. Additionally, our theory and evidence imply that important constraints on MNE actions in host country markets go well beyond the constraints faced in domestic competition.