报童订单中的过度自信:一项实验研究

Overconfidence in Newsvendor Orders: An Experimental Study

Management Science · 2013
被引 268 · 同刊同年前 4%
人大 A+FT50UTD24ABS 4*

中文导读

通过两个实验证明,报童模型中的订单偏差部分源于决策者对需求波动的高估(过度精确),且外生降低过度精确可减少订单偏差。

Abstract

Previous studies have shown that individuals make suboptimal decisions in a variety of supply chain and inventory settings. We hypothesize that one cause is that individuals are overconfident (in particular, overprecise) in their estimation of order variation. Previous work has shown theoretically that underestimating the variance of demand causes orders to deviate from optimal in predictable ways. We provide two experiments supporting this theoretical link. In the first, we elicit the precision of each individual's beliefs and demonstrate that overprecision significantly correlates with order bias. We find that overprecision explains almost one-third of the observed ordering mistakes and that the effect of overprecision is robust to learning and other dynamic considerations. In the second, we introduce a new technique to exogenously reduce overprecision. We find that participants randomly assigned to this treatment demonstrate less overprecision and less biased orders than do those in a control group. This paper was accepted by Peter Wakker, decision analysis.

报童问题过度精确订货偏差实验研究