50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future
回顾《管理科学》期刊市场营销部门50年历史，阐述其对营销管理科学研究的支持作用、领域影响及未来规划，适合关注营销学术发展的读者。
This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.