A Holistic Framework for Trust in Online Transactions
系统回顾了社会、经济和技术视角下的信任研究，构建了一个整体框架，用于分析在线交易中信任的建立与维护，并识别可增加信任的机制。
This paper systematically reviews previous studies of trust from social, economic and technological perspectives and develops a holistic framework for trust, which can be used to analyse the establishment and maintenance of trust in online transactions, and identify the mechanisms that can be used to increase trust. Trust plays a crucial role in the formation of dependent relationships represented by online transactions, and a holistic treatment of trust is necessary because of the gap that exists between the developments in information systems and our understanding of their social and economic implications, and the impact on the perceived trust of the transacting parties. This review enables us to depict an online transaction through its attributes and context, and systematically map these to identified trust antecedents. The key components and processes of the framework are outlined, and three strands of empirical work are discussed to develop it further. The framework highlights the critical role of institutions in the establishment and maintenance of trust in online transactions, which informs the development of e‐commerce and e‐business platforms and the underpinning information systems, and facilitates the establishment of mechanisms to induce additional institutions to increase trust in online transactions.