Good to Great, or Just Good?
指出《从优秀到卓越》一书存在两个致命错误，并用实证数据表明该书认定的11家卓越公司在财富500强中平均排名第202位，长期股票回报与标普500平均无显著差异，因此这些公司只是优秀而非卓越。
Executive Overview Good to Great has been on BusinessWeek's best-seller list since its October 2001 release. In Good to Great, author Jim Collins identified a set of 11 firms as great, then used them to derive five management principles he believed led to “sustained great results.” We contend that due to two fatal errors, Good to Great provides no evidence that applying the five principles to other firms or time periods will lead to anything other than average results. We explain the two errors and empirically test our contention. When ranked with the 2006 Fortune 500, the 11 Good to Great firms have an average ranking of 202nd. In addition, in terms of long-term stock return performance, the Good to Great firms do not differ significantly from the average company on the S&P 500. Our evidence is consistent with the conclusion that although the Good to Great firms may be good, they aren't great.