捆绑销售下的供应商选择:一个评论

Vendor Selection with Bundling: A Comment*

DECISION SCIENCES · 1999
被引 35
人大 AABS 3

中文导读

指出Rosenthal等人提出的供应商选择模型存在购买悖论,即可能迫使买方支付更多却得到更少,并提出改进模型,使用更少的整数变量,允许从同一供应商购买多个捆绑包,从而降低计算量并揭示更经济的采购策略。

Abstract

ABSTRACT In a recent article by Rosenthal, Zydiak, and Chaudhry (1995), a mixed integer linear programming model was introduced to solve the vendor selection problem for the case in which the vendor can sell items individually or as part of a bundle. Each vendor offered only one type of bundle, and the buyer could purchase at most one bundle per vendor. The model employed n(m + 1) binary variables, where n is the number of vendors and m is the number of products they sell. The existing model can lead to a purchasing paradox: it may force the buyer to pay more to receive less. We suggest a reformulation of the same problem that (i) eliminates this paradox and reveals a more cost‐effective purchasing strategy; (ii) uses only n integer variables and significantly reduces the computational workload; and (iii) permits the buyer to purchase more than one bundle per vendor.

供应商选择捆绑销售整数规划采购管理运筹学