Conjectures on Cognitive Simplification in Acquisition and Divestment Decision Making
提出企业决策者在处理收购与剥离这类复杂模糊问题时,可能采用认知简化过程来定义问题,并讨论了具体简化方式及其对决策的影响。
Acquisition and divestment decision situations generally are characterized by complexity and ambiguity. This paper proposes the idea that business decision makers may use cognitive simplifying processes in defining such ill-structured problems. A number of specific simplifying processes that may be used in acquisition and divestment are discussed. These ideas are supported by examples from recent field research and the business press. Impacts on resulting decisions are discussed; future research directions are suggested.