通过产品设计影响产品寿命

Influencing product lifetime through product design

BUSINESS STRATEGY AND THE ENVIRONMENT · 2005
被引 163
人大 A-ABS 3

中文导读

研究如何通过产品设计影响产品寿命,基于消费者更换动机的实证数据,提出延长产品寿命的设计方向,如可变性和产品依恋设计。

Abstract

Abstract This article investigates the possibility of influencing product lifetime through product design. First, the results of a literature study on consumer behavior are presented. These show that surprisingly few researchers have focused specifically on the arousal of the need to replace a product. Therefore, empirical data about motives for product replacement were acquired through a combination of qualitative investigation and a quantitative survey. This resulted in a model of factors influencing the replacement decision and in a replacement typology. Finally, possible design directions for longer lasting products were explored. It was concluded that despite the variety of replacement motivations people basically want a well functioning and up to date product that meets their altering needs. This requires the development of dynamic and flexible products, which implies designing for variability and product attachment and preparing the product for future repair or upgrading. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

产品设计消费者行为产品生命周期市场营销