Sales Agents and Clients: Ethics, Incentives, and a Modified Theory of Planned Behavior
研究了佣金、经验、收入、专业认证及修正的计划行为理论对金融服务业销售代理对客户伦理意图的影响，发现只有修正的计划行为理论能显著预测伦理意图。
Commission is popularly believed to engender unethical intentions, although little research has directly examined this relationship. This paper directly examines the influence commission, along with experience, income, professional accreditation, and a modified theory of planned behavior, has on agents' ethical intentions toward clients. The study sample was systematically drawn from a national group of financial service industry professionals. Only a modified theory of planned behavior significantly predicted agents' ethical intentions. Implications and limitations are discussed.