捆绑策略在产业演进中维持和创造市场势力的战略运用

The Strategic Use of Tying to Preserve and Create Market Power in Evolving Industries

RAND Journal of Economics · 2002
被引 420 · 同刊同年前 10%
人大 AABS 4

中文导读

研究企业如何通过捆绑互补产品来维持现有垄断地位,或将其垄断势力延伸至新兴市场,重点分析了进入成本和网络外部性的作用,并讨论了反垄断政策含义。

Abstract

This paper investigates how the tying of complementary products can be used to preserve and extend monopoly positions. We first show how a firm that is a monopolist of a product in the current period can use tying to preserve its monopoly position in future periods. We then show using related arguments how a monopolist in one market can employ tying to extend its monopoly position into a newly emerging market. The analysis focuses on the importance of entry costs and network externalities. The paper includes a discussion of antitrust implications.

捆绑销售市场力量垄断延伸网络外部性