Morals, money, ethical investing and economic psychology
通过对1146名英国伦理投资者的问卷调查，发现他们并非极端分子或圣人，而是同时持有伦理与非伦理投资，表明人们愿意将钱投向道德立场，但原则与金钱之间并非简单取舍，呼吁用经济心理学而非理性经济人模型来分析。
This paper reports on a questionnaire survey of 1146 ethical investors in the UK. Ethical investing usually means that certain companies are excluded from one's portfolio on non-economic grounds, e.g. because they manufacture armaments, test chemicals on live animals, or have poor pollution records. Is this an example where moral commitment rather than economics is driving economic decision making? Ethical investors were found to be neither cranks nor saints holding both ethical and not so ethical investments at the same time. A case is made that people are prepared to put their money where their morals are although there is no straightforward trade-off between principles and money. A broader analysis than that based on rational economic man is recommended: an economic psychology.