Waking Up! Mindfulness in the Face of Bandwagons
建立模型，分析决策者的正念特质与决策情境如何互动，影响管理者在潮流面前辨别真伪的能力，并以美国医疗市场的整合与拆分潮流为例说明。
Economic and sociological theories explaining bandwagon behaviors, along with cognitive and behavioral theories of decision making, do not fully address the process whereby decision makers choose whether or not to jump on bandwagons. In this article we model the interactions between mindfulness as a decision-maker characteristic and the decision-making context, and we show the impact of those interactions on managers' ability to discriminate In the lace of bandwagons. We illustrate the framework by applying it to recent integration and disintegration bandwagon behaviors in the U.S. health care market.