Social Character and the New Automobile Industry
研究通过虚拟变量多重判别函数分析，考察了不同档次汽车购买者的社会性格和人口统计特征差异，发现按档次细分能有效区分购车者。
Reported here is a study investigating whether the social character and demographic profiles of purchasers of new automobiles differ among four prestige categories of automobiles. Using dummy-variable multiple-discriminant-function analysis, the authors assessed the predictive power of variables, and found that segmentation by prestige group effectively discriminates among car buyers.