An Incentive Compatible Conjoint Ranking Mechanism
提出一种让联合排序方法激励相容的简单机制，通过按排名概率购买产品来获取真实偏好。实证发现，激励相容排名预测的新鲜草饲牛排市场份额显著高于传统假设排名，但碎牛肉产品排名不受机制或信息影响。
Abstract A simple method for making ranking‐based conjoint analysis incentive compatible is proposed. The incentive compatible mechanism involves people purchasing a product profile with a probability proportional to its assigned rank. In an empirical application related to consumer preferences for beef attributes, we find that the forecasted market share for a new pasture‐raised steak obtained using incentive‐compatible rankings was significantly greater than that implied from traditional hypothetical conjoint rankings. People's rankings of ground beef products were not affected by the mechanism or by information about pasture‐raised beef.