Coevolution in Management Fashions
通过比较荷兰关于自我管理团队的讨论热度与实际采用数据，发现讨论虽短暂但实践并未随之消退，挑战了管理时尚生命周期与扩散同步演化的既有观点。
In their theory-development case study on management fashions, Abrahamson and Fairchild (1999) proposed that “[t]he lifecycle of discourse promoting a fashionable management technique co-evolves with the lifecycle of this technique's diffusion across organizations” (p. 731). Because this generalization is based on the case of a single management fashion in one national setting, management fashion literature should benefit from additional data supporting or contradicting this claim. The authors reassess coevolution by comparing the life cycle of Dutch discourse on self-managing teams (SMTs) with data on their prevalence. They show that Dutch discourse on SMTs was temporarily intensive, while in praxis they see signs of a stabilization in the number of organizations that use SMTs. Unlike past conceptualizations, they assert that organization concepts that are the subject of a temporary popular discourse are thus not necessarily transient in praxis.