创业起步过程中的网络、沟通与学习

Networks, Communication and Learning during Business Start-up

INTERNATIONAL SMALL BUSINESS JOURNAL · 2008
被引 131
人大 A-ABS 3

中文导读

比较了两类初创企业家(高学历与低学历)在面对面和电子沟通中认知社会资本的差异,发现低学历者难以通过电子邮件获取资源,限制了学习和商业支持。

Abstract

This comparative research examines the characteristics of nascent entrepreneurs' cognitive social capital created via face-to-face and electronic communication.The nascent entrepreneurs had trained on two distinct courses: Science Enterprise Challenge (SEC) and the New Entrepreneur Scholarship (NES).The SEC entrepreneurs were well educated and their postgraduate course was based on conventional educational principles while the NES entrepreneurs had little formal education and were taking a six-month diploma-based training programme.The quantitative and qualitative findings demonstrate strong similarities between the two groups in terms of their face-to-face communication and benefits from their bonding ties.There were clear differences between the groups' ability to benefit from electronic communication during bridging. NES entrepreneurs used email unwillingly and were unable to access to the same resources as the SEC group. Our conclusion is that the NES entrepreneurs were less able to create cognitive social capital electronically, which limited both their learning and their ability to obtain broader business backing including emotional support, information, advice, equipment and referrals.

创业社会资本沟通学习定性研究