Blind spots in competitive analysis
指出竞争分析中常见的六种盲点或缺陷，并提供高管避免这些问题的指南，帮助制定更有效的战略。
Executive Overview Competitive analysis is the cornerstone of effective strategy formulation and implementation. This analysis helps executives understand and predict strategic moves by competitors. It also allows executives to develop, select, and test appropriate strategies. However, competitive analysis is complicated and time-consuming, and it requires significant organizational resources, creativity, imagination, and insight. This complexity often breeds flawed analysis. Undetected, such analysis leads to ineffective, if not disastrous, strategies. This article highlights six potential blind spots or flaws in competitive analysis and offers guidelines for executives to safeguard against them.