Purpose and Progress in the Theory of Strategy: Comments on Gavetti
评论Gavetti提出的行为战略理论，指出其对领导者追求重大胜利时的认知方面有深刻见解，但低估了偶然性和情境因素在成功实现中的作用。
This article comments on the behavioral theory of strategy advanced in Gavetti [Gavetti, G. 2012. Toward a behavioral theory of strategy. Organ. Sci. 23(1) 267–285]. His proposal offers valuable insights into the cognitive aspects of strategy when leaders are trying for big wins. It provides less guidance for understanding the actual achievement of success, partly because it underestimates the role of serendipity and of contextual factors illuminated by prior strategy research.