A model of flops
研究了企业调查消费者时，部分消费者真实报告、部分策略性报告的情况，发现当双方对真诚比例看法一致时信息损失严重导致产品失败，看法不同时信息可聚合但仍可能失败，企业可通过限制策略消费者解决该问题。
A firm surveys a large number of consumers, some of whom sincerely report their tastes and others of whom report strategically. It makes product decisions using the sample mean of survey responses. When firms and consumers agree on the fraction of sincere consumers, information loss is severe, and many products are flops as they poorly match consumer tastes. When beliefs differ, however, equilibrium is in linear strategies, and information aggregates. Despite this, flops still arise. A firm, however, can solve the flops problem by limiting the effect of strategic consumers. Binary surveys offer one such solution.