易腐商品市场中的动态定价行为:来自美国职业棒球大联盟门票二级市场的证据

Dynamic Pricing Behavior in Perishable Goods Markets: Evidence from Secondary Markets for Major League Baseball Tickets

Journal of Political Economy · 2012
被引 135
人大 A+FT50ABS 4*

中文导读

研究了易腐商品(如赛事门票)的卖家在二级市场中如何运用动态定价策略,发现简单模型能准确描述其降价行为(幅度达40%以上),且动态定价使卖家预期收益提高约16%。

Abstract

Sellers of perishable goods increasingly use dynamic pricing strategies as technology makes it easier to change prices and track inventory. This paper tests how accurately theoretical models of dynamic pricing describe sellers' behavior in secondary markets for event tickets, a classic example of a perishable good. It shows that the simplest dynamic pricing models describe very accurately both the pricing problem faced by sellers and how they behave, explaining why sellers cut prices dramatically, by 40 percent or more, as an event approaches. The estimates also imply that dynamic pricing is valuable, raising the average seller's expected payoff by around 16 percent.

动态定价易逝品二级市场体育赛事门票