高科技潜力?非常小企业互联网使用情况的探索性研究

High-tech Potential? An Exploratory Study of Very Small Firms' Usage of the Internet

INTERNATIONAL SMALL BUSINESS JOURNAL · 2000
被引 85
人大 A-ABS 3

中文导读

研究了195家员工少于25人的美国小企业,发现不同规模企业在互联网使用频率和类型上存在显著差异,员工4人以上或有增长意向的企业使用更频繁和复杂。

Abstract

NANCY M. LEVENBURG AND THOMAS C. Dandridge are both with the Seidman School of Business, Grand Valley State University, Michigan, USA. Research on small business owners' use of the Internet has treated all firms with fewer than 25 employees as a common homogenous group and compared these with larger firms. This study looks in detail at Internet use by 195 US firms with fewer than 25 employees, finding marked differences in frequency and type of use among firms by size gradation. A general profile emerges since more frequent and more sophisticated use of the Internet exists by firms with four or more full-time equivalent (FTE) employees, and firms with intentions for growth in the next six months, including sales change, employment change and export plans. Given these new insights, suggestions for further research are offered.

小企业互联网使用创业市场营销