Changing consumer behaviour through eco-efficient services: an empirical study of car sharing in the Netherlands
研究了生态高效服务作为创新策略如何改变消费者行为以减少环境冲击，并以荷兰商业汽车共享服务为例进行实证分析，发现该概念为重新思考消费实践和激发产业创新提供了框架。
In this paper ‘innovation’ is discussed as a strategy to change consumer behaviour to reduce the environmental impact of consumption. Innovation aims to improve the ‘production process’ of certain end results or ‘units of service’ for the consumer, which is defined as the ‘consumption technology’. This concept includes the entire organization of how these units of service are produced. ‘Eco-efficient services’ are introduced as an innovation strategy, based on theoretical considerations through which more eco-efficient consumption technologies and less environmentally damaging consumption behaviour could be realized. This strategy is explored through an empirical consumer behaviour study on commercial car sharing services in the Netherlands. Based on an inventory of the environmental effects of this approach, as exemplified by the car sharing schemes, it can tentatively be concluded that the eco-efficient services concept offers an interesting framework for reconsidering the current consumption practice and for generating innovative activities in industry. © 1998 John Wiley & Sons, Ltd and ERP Environment.