Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance
研究基于资源基础观和制度理论，利用中国出口商数据，发现市场导向能力强的企业偏好层级渠道，能力弱的企业偏好混合渠道，且制度距离调节这一关系，渠道与能力及制度距离的匹配能提升出口绩效。
Exporting is a critically important strategy for firms to grow, yet research in this area has tended to ignore how firms can leverage resource-based capabilities to improve export performance. Building on the resource-based view and institutional theory, the authors develop a novel perspective to explain how a firm can improve export performance by aligning its export channel with its level of market orientation capabilities, contingent on the institutional distance between home and export markets. Using a unique database of Chinese exporters, the authors find that exporters with strong market orientation capabilities prefer hierarchical export channels, while those with weak market orientation capabilities prefer hybrid channels. The analysis also indicates that the institutional distance between China and the export market moderates this relation. Moreover, the authors find that aligning export channel choice with firm-level market orientation capabilities and institutional distance yields better export performance.