Consumer price evaluations through choice experiments
通过手机选择实验数据，使用异方差随机系数logit模型，研究消费者在困难选择任务中如何评价价格，发现折扣价格会显著降低选择的一致性。
Abstract We collect experimental choice data and estimate preferences for mobile phones with a special focus on measuring consumer price evaluations when consumers face difficult choice tasks. For this purpose we employ a heteroskedastic random coefficient logit model in which the variance of the extreme value error term depends on variables that affect the consistency (with rational behavior) of choice. We specify the price of some products in the choice experiment with discount and seek to answer the question how consumers evaluate these. We find evidence in our data that the prices specified with discount significantly compromise the consistency of choice. Copyright © 2009 John Wiley & Sons, Ltd.