需求不确定性与价格竞争下供应链中的代理成本

Agency Costs in a Supply Chain with Demand Uncertainty and Price Competition

Management Science · 2005
被引 76
人大 A+FT50UTD24ABS 4*

中文导读

研究制造商与两个零售商签约时,如何通过合同设计平衡零售价格竞争与库存激励,发现补贴剩余库存可实现最优,否则供应链效率低于最优水平。

Abstract

In this paper, we model a manufacturer that contracts with two retailers, who then choose retail prices and stocking quantities endogenously in a Bayesian Nash equilibrium. If the manufacturer designs a contract that is accepted by both retailers, it sets the wholesale price as a compromise between two conflicting roles: reducing intrabrand retail price competition and inducing retailers to stock closer to first-best levels (that is, optimum for the supply chain as a whole). In equilibrium, fill rates are less than first best. If, on the other hand, the manufacturer eliminates retail competition by designing a contract accepted by only one retailer, the assignment of consumers to retailers is inefficient. In either equilibrium, the performance of the supply chain is strictly less than first best. However, the manufacturer achieves first-best retail prices and fill rates if it can subsidize the retailers' leftover inventory. Absent such subsidies, the two-retailer equilibrium arises when the two retailers compete less intensively. In that equilibrium, numerical results indicate that the value of subsidizing unsold inventory is increasing in demand uncertainty, intensity of retail competition, and salvage value of inventory, and is decreasing in manufacturing cost and opportunity cost of shelf space.

供应链代理成本需求不确定性价格竞争贝叶斯纳什均衡