The Birth of the 'Kodak Moment': Institutional Entrepreneurship and the Adoption of New Technologies
通过分析柯达如何将摄影从专业活动转变为日常生活的一部分，研究了制度创业者在推动新技术采纳和制度变革中的策略，并提出了一个策略类型学。
In this paper, we adopt a discourse analytic methodology to explore the role of institutional entrepreneurs in the process of institutional change that coincides with the adoption of a radically new technology. More specifically, we examine how Kodak managed to transform photography from a highly specialized activity to one that became an integral part of everyday life. Based on this case, we develop an initial typology of the strategies available to institutional entrepreneurs who wish to affect the processes of social construction that lead to change in institutional fields. The use of discourse analysis in analysing institutional change provides new insights into the processes through which institutional fields evolve as well as into how institutional entrepreneurs are able to act strategically to embody their interests in the resulting institutions.