合作伙伴关系成功的特征:伙伴关系属性、沟通行为与冲突解决技术

Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques

STRATEGIC MANAGEMENT JOURNAL · 1994
被引 3464 · 同刊同年前 2%
人大 AFT50UTD24ABS 4*

中文导读

研究了制造商与经销商之间的垂直合作伙伴关系,发现承诺、协调、信任、沟通质量与参与、以及联合解决问题是成功的关键特征,对管理者提升合作成功率有参考价值。

Abstract

Abstract The formation of partnerships between firms is becoming an increasingly common way for firms to find and maintain competitive advantage. While the antecedents of partnership formation and the characteristics of the resulting cooperative working relationship have been explored in the literature, an understanding of characteristics associated with partnership success is lacking. Such an understanding is important in reconciling the prescriptions to form partnerships with the reality that a majority of such partnerships do not succeed. We hypothesize that partnership attributes, communication behavior, and conflict resolution techniques are related to indicators of partnership success (satisfaction and sales volume in the relationship). The hypotheses are tested with vertical partnerships between manufacturers and dealers. Results indicate that the primary characteristics of partnership success are: partnership attributes of commitment, coordination, and trust; communication quality and participation; and the conflict resolution technique of joint problem solving. The findings offer insight into how to better manage these relationships to ensure success.

合作伙伴关系企业间合作营销渠道冲突管理