全面质量管理的经济学

Economics of total quality management

JOURNAL OF OPERATIONS MANAGEMENT · 1995
被引 55
人大 AFT50UTD24ABS 4*

中文导读

构建了两个模型分析全面质量管理的经济学:第一个模型将质量管理视为需要沉没投资的技术创新,研究市场竞争对质量技术投资的影响;第二个模型表明以客户满意度为目标并协调激励可提升企业价值。

Abstract

Abstract This paper presents two models of the economics of total quality management. In the first, the concept of quality management is viewed as a technological innovation that requires investment. To reduce cost and improve quality, firms must make investments that are largely sunk. The effect of market competition on quality related technology investments is studied. Several results follow. With new quality technologies, price falls, quality rises and average cost declines. Firms must anticipate rivals' technology choices and the market prices when justifying quality technology investments. When all firms quickly adopt quality technology, returns of such investments are normal, that is, have a zero net present value. However, firms that do not invest in quality related technology are forced from the market. A firm that is faced by competitors that are slow to adopt quality related technology, can earn positive returns by early adoption. The firm invests more in quality related technology, and produces higher quality products, charges a higher price and earns higher profits than competitors. The firm's quality, price and profit advantages persist over time. In the second model, we show that firm value increases when customer satisfaction is used as an objective by aligning incentives. This explains the common use of customer satisfaction measures in TQM programs.

质量管理产业组织投资决策市场竞争