Corporate Grassroots Programs in the 1980s
探讨了企业基层政治项目的机遇与挑战，评估方法，并强调与选民沟通的重要性，适合关注企业政治策略的学者和从业者。
Record numbers of executives are enrolling in political education seminars as corporations strive to gain more influence in the public policy process. Four key changes in the political environment over the last twenty-five years—growth in the volume of government activity, the reorganization of Congress, the rise of interest groups, and the decline in voter participation—emphasize the need for effective programs in corporate political involvement. The consistent message from legislators, lobbyists, and political experts is develop your grassroots capabilities. This article explores the opportunities and obstacles in grassroots programs, examines ways to evaluate them, and emphasizes the importance of communication with constituents in the coming years.