VEHICLE CHOICE BEHAVIOR AND THE DECLINING MARKET SHARE OF U.S. AUTOMAKERS*
建立消费者层面的车辆选择模型，分析过去十年美国汽车制造商市场份额下降的原因，发现基本车辆属性（价格、尺寸、动力等）的变化几乎可以解释全部损失，而美国制造商在属性改进上落后于日欧制造商。
We develop a consumer‐level model of vehicle choice to shed light on the erosion of the U.S. automobile manufacturers' market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic vehicle attributes, namely: price, size, power, operating cost, transmission type, reliability, and body type. U.S. manufacturers have improved their vehicles' attributes but not as much as Japanese and European manufacturers have improved the attributes of their vehicles.