Toward a More Comprehensive Theory of Food Labels
指出食品标签在食品营销系统中扮演多重角色，但现有分析过度聚焦于其作为购物辅助工具的直接使用，建议政策制定者考虑标签的广泛作用并评估不同制度对消费者和卖家的影响。
Abstract Food labels play important third‐party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, current analysis focuses overwhelmingly on the label's direct use as a point‐of‐purchase shopping aid, even though such use is limited by consumers' information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy.