多点竞争

Multiple point competition

STRATEGIC MANAGEMENT JOURNAL · 1985
被引 322
人大 AFT50UTD24ABS 4*

中文导读

现实中企业常在多个市场同时竞争,但相关理论很少。本文首次提出一个概念框架来分析多点竞争,并通过例子说明竞争者的选择和均衡结果。

Abstract

Abstract Situations where firms compete against each other simultaneously in several markets abound in real life. However, there is very little conceptual or theoretical literature on multiple point competition. This paper offers a first attempt at developing a conceptual framework for analysing and understanding situations involving multiple point competition. Several examples are discussed to provide insights into the options available to the competitors and the equilibrium outcomes of such competition.

竞争分析产业组织战略管理微观经济学