The Influence of Forward‐Looking Antecedents, Uncertainty, and Anticipatory Emotions on Project Escalation*
研究决策者在项目失败时，因预期完成和积极情绪而倾向于继续投入，发现进展水平和替代项目通过影响不确定性进而影响预期情绪，最终影响承诺升级。
ABSTRACT This study extends research on the escalation of commitment phenomenon by investigating decision makers' tendency to look forward to project completion and develop anticipatory perceptions and emotions concerning goal attainment. We examine the influence of two project‐specific predictors of escalation (level of progress and presence of an alternative project) on perceived uncertainty and the extent to which anticipatory emotions (i.e., current affective reactions to possible future events) mediate the influence of uncertainty on levels of commitment to a failing project. Results indicated that level of progress and the presence of an alternative project affected uncertainty, which influenced anticipatory emotions. Lower levels of uncertainty and higher levels of positive anticipatory emotions increased the tendency to escalate commitment.