Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes
研究美国消费者对进口虾和罗非鱼的支付意愿,发现他们更愿为食品安全、无抗生素和环保生产付费,且更信任国内产品及政府认证。
The increasing share of imported food in the United States, coupled with highly publicized incidents of food contamination and adulteration in Asia, particularly China, is posing new challenges for consumers and food safety regulators. In this study, we focus on imported shrimp and tilapia, to evaluate consumer willingness-to-pay (WTP) for enhanced food safety, use of antibiotics, and eco-friendly environmental practices. Results show that U.S. consumers were willing-to-pay more for enhanced food safety, followed by the use of no antibiotics and environmental friendly production practices. American consumers in our sample were found to have a higher WTP for domestic products and placed more trust on U.S. government verification of product attributes followed by third-party certification.