Perceptions of Firm Quality: A Cause or Result of Firm Performance
研究了企业定量绩效指标是否影响对企业管理质量的感知，以及感知质量是否反过来影响财务绩效，发现风险与回报的财务指标影响感知质量，但感知质量与后续绩效的关联弱于与前期绩效的关联。
This article examines two issues regarding the formation and effects of qualitative perceptions offirm performance: First, do firm quantitative measures of performance influence perceptions offirm management quality? Second, do perceived firm qualities affect measures of firm financial performance? We examined data from Fortune magazine's survey of corporate reputations as a source for measures of perceivedfirm quality. The results suggest thatfinancial measures of both risk and return influenced perceptions offirm quality. Moreover, perceptions offirm quality, though correlated with the subsequent performance of specific financial performance measures, were generally more closely related to priorfinancial performance than to subsequent financial performance.