Generic business strategies, organizational context and performance: An empirical investigation
研究了69个业务单元,发现成本领先和差异化战略与内部组织的匹配度会影响业务单元绩效。
Abstract Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.