通用商业战略、组织背景与绩效:一项实证研究

Generic business strategies, organizational context and performance: An empirical investigation

STRATEGIC MANAGEMENT JOURNAL · 1986
被引 542
人大 AFT50UTD24ABS 4*

中文导读

研究了69个业务单元,发现成本领先和差异化战略与内部组织的匹配度会影响业务单元绩效。

Abstract

Abstract Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

战略管理组织行为企业绩效业务单元