Coarse Thinking and Persuasion
提出一个模型，解释人们如何因“粗放思维”（将不同情境归为一类并套用相同推理）而被无信息含量的说服所影响，揭示了转移效应和框架效应，对理解无信息广告和品牌营销有启发。
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage of: (i) transference, whereby individuals transfer the informational content of a given message from situations in a category where it is useful to those where it is not, and (ii) framing, whereby objectively useless information influences individuals' choice of category. The model sheds light on uninformative advertising and product branding, as well as on some otherwise anomalous evidence on mutual fund advertising.