非营利部门的收益管理

Yield Management for the Nonprofit Sector

JOURNAL OF SERVICE RESEARCH · 1999
被引 40
人大 A-ABS 4

中文导读

将收益管理技术从营利企业扩展到非营利部门,提出一种通用启发式方法帮助非营利组织制定定价决策,并在为低收入家庭提供折扣的儿童保育中心进行了演示。

Abstract

Yield management techniques have been shown to be highly effective in many for-profit firms, led by the airline and hotel industries. Yield management is intended to maximize profits for a capacity-constrained service by price discriminating among customer types for essentially undifferentiated services. The authors extend yield management concepts to the nonprofit sector, where profit maximization no longer is a goal. A general heuristic is presented to assist decision makers in pricing decisions. The technique is demonstrated at a nonprofit child care center that provides discounts to low-income families.

收益管理非营利组织定价决策服务运营