Communication clarity in strategic management data sources
研究发现,用于衡量组织战略变量的三种文档类型在沟通清晰度(敏感性和特异性)上存在差异,研究者需根据文档特点选择或弥补不足。
Researchers often use organizational documents as source material without considering that measurements of organizational attributes might vary according to the document type used. We examine the communication clarity, described by sensitivity and specificity, of three document types used to score organizational strategy variables. We hypothesize that each type will have greater sensitivity or greater specificity, depending upon document objectives and rhetorical devices. Using a partial least squares analysis method, all except one hypothesis were supported: communication clarity does vary by document type. Shortcomings of each document type are discussed and possible ways for strategy researchers to overcome those shortcomings are suggested.