Bundling Information Goods of Decreasing Value
研究消费者对信息商品（如网站、天气预报、音乐、新闻）的平均价值随消费数量递减时的最优捆绑营销策略，发现价值下降速度较慢时捆绑近似最优，下降较快时捆绑可能非最优。
Consumers’ average value for information goods, websites, weather forecasts, music, and news declines with the number consumed. This paper provides simple guidelines to optimal bundling marketing strategies in this case. If consumers’ values do not decrease too quickly, we show that bundling is approximately optimal. If consumers’ values to subsequent goods decrease quickly, we show by example that one should expect bundling to be suboptimal.