The Importance of Integrated Goal Setting: The Application of Cost-of-Capital Concepts to Private Firms
研究了财务回报，回答了如何判断回报是否充足的问题，并探讨了短期与长期回报与企业健康的关系。
In this article, we examine financial return, answer the question of how one knows when the return is adequate, and explore the relationship of short- and long-term returns as they relate to business health.